Energy Drink Commercial – 7 – Condensing Camera Moves

To keep the commercial under 15 seconds I have been condensing the camera movements where possible in order to allocate enough space for the other parts of the commercial (the liquid pour in at the beginning and the reveal and display at the end) as well as keeping the camera moves long enough to show the action when it happens.

I also took a few points from the various commercials I have used as inspiration and tried to put in a very dramatic lighting effect towards the end. The idea behind this is that by this point the ice will be fully formed so the back lighting from various angles would rim light the ice, letting light through and silhouetting against the can. Could be cool, needs to be properly realized as renders eventually come out.